News

Welcome Price!

Brooke Alfson
Posted on — September 28, 2026

Welcome Price to Valley Plains Equipment!
We’re excited to welcome Price to the Valley Plains Equipment team! Price is joining us as a Customer Service Representative (CSR), where he’ll be helping customers throughout our northern communities with their parts and service needs.
Price brings valuable industry experience and plenty of familiarity with the customers and agriculture in the area. His background goes back to his time with Evergreen, which later became TrueNorth Equipment. That experience gives Price a strong understanding of what it takes to support customers and keep their operations moving.
Originally from Warren, Minnesota, Price knows the region well and is looking forward to getting back out into the communities he’s familiar with. In his new role with VPE, he’ll be working with customers across our northern territory, helping connect them with the parts, service and support they need.
When he’s not working, Price enjoys spending time with his four grandkids, harvesting beets in the fall, heading to his cabin to hunt, and getting out on the water to fish with friends.
We’re glad to have Price’s experience, local knowledge and customer-focused approach on the Valley Plains Equipment team.
Welcome to VPE, Price!

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